Publications

Goes By The Books

Forty-five days before Market more than 60,000 buyers begin their planning with the arrival of The Previews — Furniture Preview, Accessory Preview and Designer Preview. Buyers use these critical tools to see what’s new, what’s hot and to set their agendas for market. Your message, your products and services, are presented to this key audience at the critical planning stage. Make sure you’re there.

As added value for your participation, your image and advertorial support is included in the product section of your chosen Preview. Also:

• Every page is displayed on the official Market Authority site and here on IHFC.com, including color product images, category listings and hyperlinks to your web site and e-mail.

Buyers on property during market, as well as all market visitors, pick up the free Market Resource Guide (MRG) and the handy Pocket Directory. The MRG is the “bible” and the roadmap for visitors and includes tabbed sections for all High Point showrooms. The MRG travels home with visitors, and is referred to again and again throughout the season.