Magnussen Home Spruces Up For Major Introduction
Magnussen Home Spruces Up For Major Introduction
On the Tenth Floor of the IHFC’s Main Wing, M1010, the sounds of construction fill the air. But something else is building as well. A sense of excitement as Magnussen Home prepares their showroom for what — if their market testing holds true — will be a strong Fall Market.
Buyers can expect “a more natural flow to the showroom,” said Richard Magnussen, President and CEO. “With an upgraded bridgeway and the hallway, we are restyling the foyer and the flow, which will allow for more case goods to be shown.”
With upwards of 48 new bedroom groups and occasional tables slated for Fall Market introduction, Magnussen Home aims to replicate last April’s Market, when the company introduced 18 new groups and enjoyed “a very good market.”
Adhering to their policy of removing supposition from the retail equation, the company has tested the new groups with consumers, and will gauge each group’s viability further at Pre-Market. It’s all part of the strategy to offer proven winners to their customers, and it’s a formula for success regardless what the economy or the industry is doing.
“We are very bullish on Magnussen,” the President said. “We’re focused on fresh designs that are consumer tested and we support them with our quick ship program. Our success is really no more complicated than that.” Magnussen also credited the generous terms his company offers customers for helping them flourish in a tough economy.
“The economy is what it is. You have to recognize that and adapt your process. For us, High Point is a key component in our global marketing strategy. And High Point allows us to have a 40,000 square foot presence we could not afford elsewhere. High Point is a very critical element in our overall strategy.”