Serta International Returns to High Point this Fall with the New Trump Home® Mattress Collection
Serta International Returns to High Point this Fall with the New Trump Home® Mattress Collection
Serta International announced today that they are returning to the High Point Market this fall and will showcase their new Trump Home mattress collection at the IHFC. Inspired by the world-renowned property developer and billionaire Donald J. Trump, Trump Home is designed to offer consumers an affordable way to incorporate the Trump Lifestyle into their homes.
“I am very pleased Serta is returning to the High Point Market this year” said Bob Sherman, CEO of Serta International. “ I am also very excited to show our new Trump Home mattress collection to current and prospective retail partners. This collection represents the “affordable luxury” concept that is driving more retail traffic and closing more sales in today’s marketplace.”
According to Sherman, the Trump Home mattress collection boasts some of today’s most advanced comfort and support features, in addition to attractive price points. These features include Serta’s exclusive and patented Advanced Comfort Quilt®, designed to help reduce tossing and turning and Serta’s exclusive KoolComfort™ Memory Foam, for the contouring comfort of Memory Foam that sleeps cooler.
“The addition of this key bedding producer further compliments the IHFC’s efforts to bring the bedding industry to High Point” said Tom Mitchell, president and CEO of the IHFC. “We are very proud to include Serta International among our expanding list of top quality exhibitors.”
Serta’s new 10,000-square foot showroom is located on the 5th floor of the Commerce Wing in the International Home Furnishings Center, space C503. The High Point Market will run from October 17-22, 2009.
About Serta®
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the new Trump Home® mattress collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.
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